NewCNPJ Lookup, single and bulk

Solution for Games and Loot Boxes

Loot boxes need the same
rules as betting.

Brazilian regulation treats loot box mechanics like sports betting and requires age verification. CPFHub.io checks the buyer's CPF (Brazil's individual taxpayer ID) at checkout for restricted items, in real time, without interrupting gameplay.

The cost of inaction

The betting model has reached games.

R$ 20 billion

was the estimated value of the Brazilian games market in 2023, in Brazilian reais (BRL), with a growing share of revenue coming from in-app purchases, the segment most exposed to loot box regulation.

Newzoo Global Games Market Report, 2023

67%

of Brazilian mobile gamers make some kind of in-app purchase, and the 13 to 17 age group is the second largest group of active players in the country.

PwC Global Entertainment & Media Outlook, 2023

Block

and fines that the Ministry of Justice and SENACON (the national consumer protection secretariat) can apply to game platforms offering betting-like mechanics without adequate age verification and KYC.

Law 14.790/2023, Art. 29 and Portaria SPA/MF 1.231/2023

Industry challenges

Why the app store's rating
is not enough.

Loot boxes sold to minors with no verification

Brazilian regulation treats loot box mechanics as betting, so people under 18 cannot access them. Platforms that process these purchases without an age check take on direct liability.

In-app purchases on a parent's card with no control

Shared devices and saved cards let minors buy restricted items with zero friction. A parent's implied consent does not replace the technical verification the law requires.

App stores do not cover your platform's compliance

The app store's age rating is informational. Verifying the buyer's age in in-game transactions is the platform's responsibility, not the distributor's.

How CPFHub.io solves it

Every challenge has a direct answer.

Problem

A minor buys a loot box or an item treated as betting

Solution

The CPF is checked at checkout for age-restricted items, before the purchase is released. Buyers under 18 are blocked before the payment is processed, with an auditable record of the check.

Problem

The regulation requires KYC for betting-like mechanics

Solution

CPFHub.io checks identity and age range through the CPF in ~150 ms. The purchase flow stays smooth for adult users and blocked for minors, with no reliance on self-declared age.

Problem

SENACON or the Ministry of Justice notifies the platform of an irregular sale

Solution

Every CPF lookup writes a log with timestamp, result and confirmed age range. In an inspection, the platform presents the history as evidence that the technical control was active before the transaction.

Legal compliance

The regulation you need.
The infrastructure that delivers.

Law 14.790/2023, Sports Betting

Loot boxes treated as betting

Brazil's sports betting regulation sets a precedent for treating loot box mechanics as games of chance. Platforms with these mechanics need KYC and age verification, following the betting model.

ECA, Art. 81

Gambling banned for minors

Art. 81 forbids selling gambling or giving access to it to anyone under 18. As loot boxes are increasingly classed in this category, the age-check obligation applies to game platforms.

LGPD, Art. 14

Protecting children's data on gaming platforms

Game platforms that collect data from minors need valid consent from their guardians. Without an age check at signup, there is no way to show that consent was properly obtained.

CPFHub.io provides a declared legal basis, auditable records for every transaction and a documented retention policy, ready to present to the Ministry of Justice, SENACON and the ANPD (Brazil's data protection authority).

Be compliant before
the next change in the law.

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Instant access to your API key and the documentation.

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